I saw this today on The Street – McDonald’s Brings Back Uncle O’Grimacey’s Favorite Menu Item: https://www.thestreet.com/investing/mcdonalds-menu-welcomes-back-a-fan-favorite-item. Longer article.
MICHAEL TEDDER February 10, 2022
The fast-food giant has brought back an old favorite and a newer favorite for a limited time.
McDonald’s (MCD) – Get McDonald’s Corporation Report has actually built its business on conformity. The company wants a customer who has a Big Mac and a large fries to have the same experience whether they dine in Chicago or Miami, London or Beijing.
That has created some challenging logistics for the company as it manages supply chains that supply restaurants all over the world with the ingredients required to offer that unchanging global experience.
For decades, the fast-food giant built its business on that consistency. Since the 1980s, however, McDonald’s has also, to varying degrees, embraced the limited-time menu (LTO) offering. That is a selection of items — some one-offs and some recurring that would entice lapsed fans to visit its restaurants or get regulars to spend more.