I saw this recently on 23andMe – Taking Action for Health, 23andMe Honored in Fast Company’s First Annual List of “Brands That Matter”: https://blog.23andme.com/news/brands-that-matter/. Much longer article. but here are some of the relevant portions.
October 26, 2021 By 23andMe under 23andMe Research, News & Announcements
This week 23andMe made Fast Company’s first annual list of “Brands that Matter,” an award honoring companies and nonprofits with a mission or ideals that have had a cultural impact and are relevant and authentic.
This new award singles out 95 organizations that, like 23andMe, have inspired people and given them compelling reasons to care about innovation, or social issues, cultural issues, the environment, or their fellow humans. Among those on the list are not just massive multinational conglomerates, but also small companies and nonprofits. All of them have forged an emotional or meaningful connection with people. All were judged on their relevancy, cultural impact, ingenuity, and business innovation.
“Fast Company is excited to highlight companies and organizations that have built brands with deep meaning and connections to the customers they serve,” said Stephanie Mehta, editor-in-chief of Fast Company. “At a time when consumers are holding companies to very high standards, businesses have much to learn from these brands that have garnered respect and trust.”
It’s that trust that is probably most important to 23andMe’s brand, said Tracy Keim, Vice President of Consumer Marketing and Brand at 23andMe.
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