I saw this today on CNN – British Airways could launch a new low-cost airline for Europe: https://www.cnn.com/2021/08/27/business/british-airways-low-cost-carrier/index.html. Longer article.
By Lauren Gunn, CNN Business August 27, 2021
London (CNN Business) British Airways is planning to launch a new, low-cost short-haul carrier as it seeks to compete with Ryanair (RYAAY) and EasyJet (ESYJY) in the one area of aviation that appears to be recovering well from the pandemic.
In a memo to staff first reported by travel website Headforpoints.com, CEO Sean Doyle said that British Airways was planning a “new operating subsidiary” to run alongside its existing long-haul operation at London’s Gatwick airport.
Doyle added that the new airline would seek to serve “highly competitive” short-haul routes from London’s second-biggest airport by the summer of 2022.
that would give me incentive to travel to Europe!
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