Toys R Us is back … again – CNN August 19, 2021

I saw this today on CNN – Toys R Us is back … again: https://www.cnn.com/2021/08/19/business/toys-r-us-macys-partnership/index.html. Slightly longer article.

By Jordan Valinsky August 19, 2021

New York (CNN Business)Toys “R” Us is getting another lease on life thanks to Macy’s.

The two companies are partnering to sell toys on Macy’s (M) website. The brands are also opening Toys “R” Us shop-in-shops at 400 department stores next year.

It’s the second attempt to revitalize the Toys “R” Us brand within three years. This relaunch is new owner WHP Global’s first significant strategy shift for the toy store. The New York-based brand management company bought the storied retailer in March with plans to build a “global network and digital platform” for Toys “R” Us.

–snip–

About Wichita Genealogist

Originally from Gulfport, Mississippi. Live in Wichita, Kansas now. I suffer Bipolar I, ultra-ultra rapid cycling, mixed episodes. Blog on a variety of topics - genealogy, DNA, mental health, among others. Let's collaborateDealspotr.com
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