As an editor for several publications, over the internet, I see the same mistakes from new writers. To attract readers, a good format is almost as essential as the written word. Without a format that attracts the eye, many readers will not read the whole post. Readers will view articles on their mobile when they have five minutes. A format that appeals to both platforms is essential. I normally write the post, edit the post and then format it. Titles and SubtitlesHow to Format an Article Correctly on Medium — Writer & Writing Coach.
I don’t use Medium, but probably need to at some point in the near future.