I watched this on YouTube – https://www.youtube.com/watch?v=OfNLLpR4Hjw
Direct link: How to Increase Book Sales on Amazon https://www.youtube.com/watch?v=OfNLLpR4Hjw (around 7:50 minutes long)
Here are the basic tips:
- Choose the Best Keywords (He has a video on this topic)
- Title/Subtitle Word Choice
- Covers Matter (Talking about book covers)
- Write an Enticing Book Description
- Choose a Smaller Category/Niche
- Avoid Crowded Niches
- Build a Brand
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