I saw this in the local newspaper today – Gif vs. Jif: https://www.kansas.com/news/nation-world/national/article240615416.html?.
A couple of other articles: https://www.theverge.com/tldr/2020/2/25/21147389/jif-peanut-butter-giphy-settle-gif-pronunciation-debate
Regardless of what I, The J.M. Smucker Company, Giphy, or Hillary Clinton, think, though, we’re all technically wrong in the eyes of the creator of the GIF, Steve Wilhite. He declared in 2013 that the acronym “GIF” should be pronounced “Jif.”
and https://mashable.com/article/jif-gif-peanut-butter-special-jar/ – makes the same argument as the Verge link above.
This didn’t start out as a peanut/peanut butter day, but I am posting two more peanut butter related posts about George Washington Carver later this evening – Ottawa County Historical Museum, Minneapolis – Kansas Tuesdays February 25, 2020 and Why the Peanut? A Look at George Washington Carver’s Research — Iowa Agriculture Literacy (9:09 P. M. U. S. Central Time).