Should Your Church Use Social Media? This is a common question/debate in many churches. The size of the church doesn’t appear to make a difference as I have visited ranging from a handful of regulars to churches with several hundred members.
My answer is yes, your church should use social media. In most articles I read, they focus on Facebook, Twitter, and Instagram. I would add a fourth category – YouTube. All of these social media websites allow videos to be uploaded. Each site also allows some degree of control. With Facebook, you can create a church page and set comments to be approved before showing up on the church page. You can also block words and profanity. In my experience, posters may choose to get around the filters by substituting letters and numbers in place of the actual word.
YouTube has similar comment control where you can require approval of comments before they are posted. It appears Twitter has fewer controls before the fact, but you can block or mute individuals which will take care of problems once they crop up. Instagram has a profanity filter. You can also block sharing your stories. If someone leaves a comment, you can also delete it.
Another reason for your church to use social media is for those who can’t attend your services in person – those who are shut-in, deployed, out of town, or sick.
There are a number of articles I found that give various reasons for your church to use social media. I checked out the following articles. There are some similarities between the different articles on things to consider, but the articles sometimes highlight something not picked up by the other articles.
16 Powerful Social Media Strategies For Churches: https://www.moonclerk.com/social-media-strategies-for-churches/
10 Powerful Church Statistics on Social Media Use: https://blog.capterra.com/church-statistics-social-media/
The Ultimate Social Media Strategy For Smaller Churches: https://prochurchtools.com/ultimate-social-media-strategy/
How to Create Your Church’s Social Media Strategy in Minutes: https://get.tithe.ly/blog/how-to-create-your-churchs-social-media-strategy-in-minutes
Creating a Powerful Social Media Strategy for Your Church – Part 1: https://outreach.com/blog/creating-a-powerful-social-media-strategy-for-your-church-part-1/
7 Keys to an Effective Church Social Media Strategy: https://factsandtrends.net/2017/01/03/keys-effective-church-social-media-strategy/ – which is from the next link below
Seven Keys to an Effective Church Social Media Strategy: https://thomrainer.com/2015/07/seven-keys-to-an-effective-church-social-media-strategy/
How to Create a Social Media Strategy for Your Church: https://churchcommunications.com/create-social-media-strategy-church/
A church website or blog falls under my definition of social media. I talked to a few pastors who reported the church’s website was how they gained new visitors.
Much of the information in the above links apply to nonprofits that are not religious in nature.