I am giving a bit of my background for a series of posts on nonprofits I am in the middle of developing, specifically for churches, although the posts apply to other nonprofits as well. I have worked for numerous nonprofits over the years – several federal government agencies, a county government agency, a couple of AmeriCorps National/State agencies, an AmeriCorps VISTA agency, and a handful of nonprofits. With the nonprofits, a few were paid positions, but many were volunteer positions where I put in 40 hours/week.
In addition to the above, during my Master’s program (2009 – 2011), my thesis was on nonprofit usage of social media. Much of my thesis applies today as certain things have not changed much. For example, most nonprofits do a poor job of utilizing social media effectively. There are exceptions, but those are few and far between. When I started my thesis, MySpace was big. By the time I was finished, it was replaced by Facebook. Today, Facebook, Twitter, YouTube, and Instagram are four of the largest social media outlets. They will be the focus of the series. These four (4) social media sites allow videos to be uploaded.
I saw an article from March 2018 and it echoed my research from 2009 – 2011 showing little has changed in nonprofit usage of social media. Smaller churches and nonprofits can often benefit significantly from better usage of social media. In terms of churches, I have visited many denominations over the years and learned a lot about each denomination in the process. The series won’t include specific denominations and will focus more on ways to better usage social media. As I mentioned earlier, the same information can be applied to other nonprofits.