Crowdfunding Rules Update July 31, 2019

In an earlier post (July 8, 2019), I mentioned When Setting Up a Crowdfunding Campaign, Follow the Rules. I noticed a Kickstarter campaign that is ignoring a major rule:

Every project on Kickstarter creates something new and has a clear end goal, like making an album, a book, a gadget, or a work of art that will be shared with others.

I am not going to out the campaign as that’s not the goal of this post. The goal is to remind people to follow the rules if you are going to crowdfund. Granted, it doesn’t help that Kickstarter doesn’t make it clearer it needs to be a new something as it took a while to find the link and quote above.

What this campaign has done is to offer products that are already on the market. A simple solution is to add some new product lines which appears to be what they are wanting to do, but in their initial campaign, there are NO new products being offered. I am surprised that Kickstarter approved it.  Another way around the new product is to offer Version 1.1, 2.0, or whatever. In this case, that has not been done.

For example, was Third Edition where they combined the first two editions into a new edition. Along similar lines for where they made a Fifth Edition.

While the products in this campaign are a prohibited item (see quote below), here are other items on the list of prohibited items: I can think of several other Kickstarter campaigns that were allowed that violated one or more of the prohibited items.

Projects that share things that already exist, or repackage a previously-created product, without adding anything new or aiming to iterate on the idea in any way.

For example, one company has a bad habit of reselling products that were made and produced by other companies. The creator was simply reselling an existing product. It didn’t hurt the company generated a fairly large windfall for Kickstarter based on how much was raised during the campaign. I doubt Kickstarter was aware the company was reselling something made by other companies.

Resale. All rewards must have been produced or designed by the project or one of its creators — no reselling things from elsewhere.


About Wichita Genealogist

Originally from Gulfport, Mississippi. Live in Wichita, Kansas now. I suffer Bipolar I, ultra-ultra rapid cycling, mixed episodes. Blog on a variety of topics - genealogy, DNA, mental health, among others. Let's
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