There’s a wide range of opinion on how often, or infrequently, bloggers should post. There is disparity on how often is too much or too little posting. My answer is you should post as often as your schedule allows as long as it’s pretty consistent. One of the biggest problems I have with some bloggers, including some big names in the business is the feast or famine syndrome. They post in a shotgun approach; instead of scheduling most posts, they post a bunch in a row, usually on the same day. In one case, he only normally posts 3 days a week maximum – sometimes much less, but he can easily post half a dozen to a dozen or more posts on the days he posts. It’s one thing to make a unscheduled post occasionally, but when that’s all you do it’s a pain to keep up. In his case, he doesn’t even schedule them so it’s a shotgun approach.
Of the bloggers I follow, posting ranges from once/month, sometimes only once a quarter to 30+ times/day. I have seen some bloggers recommend posting only once a week or once a day. Potential Followers will determine if you post too much or not enough on an individual basis. For most of those I follow who post 10+ times/day, I usually go with daily or weekly digests sent to my e-mail account. In rare cases, if WordPress won’t let me set it to daily or weekly, then I unfollow them and look at their blogs when I have spare time. I also scroll through the WordPress Reader on a regular basis.
In my case, I blog 8 – 10 times/day with a set daily schedule. The lack of stable home Internet makes it challenging as my cell phone is usually more trouble than it’s worth to get something posted from it. Most of my blogging takes place at a local restaurant, friends’ house, or at a local historical/genealogical society where I volunteer. On rare occasions, I brave fighting my cell phone to post from home. One alternative to posting from home is to create a number of posts at home using a word processing document on my laptop, then copy/paste the documents when I have Wi-Fi access.
If you are only blogging once a month or once a quarter, you are going to be hard-pressed to get and keep Followers. It will be slightly easier to get and keep Followers if you if post once a week, but it’s hard to maintain interest when you post so infrequently. A blogger that I Follow has a day set aside for her weekly DNA posts. On rare occasions, she will post something DNA related outside of that day or postpone posting a DNA post if she thinks something more important needs to be posted that day. For other days, she posts fairly regularly as her schedule admits.
I noticed some bloggers had theme days and I adopted the practice using my own set of themes. Themes are great ways to give you topics to research in case you are stuck about what to post. I also have some themes that are not tied to specific days – museums and ship museums. For museums/ship museums, if they are in North Carolina, Kansas, or Mississippi, I post them on the appropriate theme day. For other states and countries, I post them as I come across them. Another advantage to doing searches on theme topics is you may find new bloggers to Follow. Or, you may find a blogger you were following has posted about one of your theme topics.
That doesn’t mean that everything I post on a given day falls in one or both themes, but I do my best to have at least one post/theme/day that is tagged with the theme. For example, on Mississippi Mondays, I will have one post labelled that way, and may include other posts that are tagged Mississippi on Mondays.
Here are my themes, some were inspired by other bloggers and others were ones I came up with on my own. Sometimes the themed posts are more serious in nature and other times, they are more light-hearted.
Forgiveness Sundays, Gaming Sundays, Mississippi Mondays, Kansas Tuesdays, Tombstone Tuesdays, Featured Vlogger of the Week (usually Wednesdays most weeks), Weirdness Wednesdays, North Carolina Thursdays,, FindMyPast Fridays, Featured Blogger of the Week – on Fridays, Space Saturdays; DNA Saturdays.