Travel as unique as your DNA with 23andMe and Airbnb – 23andMe

I saw this yesterday on 23andMeTravel as unique as your DNA with 23andMe and Airbnb – 23andMe:

Your DNA offers much more than just insights into your origins, it may help you map out your next travel itinerary.

23andMe and Airbnb are teaming up to offer customers a new way to connect with their heritage, by showcasing homes and heritage travel experiences based on a customer’s DNA.

“We empower 23andMe customers to learn about themselves and their ancestry through their unique genetic code,” said 23andMe CEO and co-founder Anne Wojcicki. “Working with Airbnb, a leader who is reimagining travel, provides an exciting opportunity for our customers to connect with their heritage through deeply personal cultural and travel experiences.”


23andMe’s pioneering Ancestry Composition allows customers to discover where their DNA is from out of 1000+ regions worldwide, while Airbnb offers travelers a way to immerse themselves in the local communities and cultures through enriching experiences.


“At Airbnb, we believe that authentic travel experiences help you connect with local cultures and create a sense of belonging anywhere in the world — and what better way to do that than traveling to your roots,” said Joe Gebbia, Co-founder and Chief Product Officer. “We’re proud to team up with 23andMe, the leader in helping people learn about their genes and ancestry, to make it easier for travelers to plan trips as unique as their DNA.”


Through this collaboration, both 23andMe and Airbnb customers will be able to find inspiration for their next trip based on their heritage. On 23andMe, once a customer receives their ancestry reports, they will be able to click through to their ancestral populations and find Airbnb Homes and Experiences in their native countries. For example, if a 23andMe customer has Southern Italian ancestry, they might be able to find a trullo in Puglia as a home base to explore their heritage. Or someone with Mexican roots could find an experience in Mexico City to learn ancient techniques of natural dye as part of their heritage vacation. Additionally, Airbnb now has dedicated pages that correspond with 23andMe’s genetic populations, so that travelers coming to Airbnb’s site will be able to easily plan an end-to-end heritage trip.


But connecting to your roots doesn’t require buying a plane ticket. Through Airbnb Experiences, you can connect with your ancestry by finding culturally specific activities in your hometown. In San Francisco, you could explore a Chinese calligraphy and tea tasting experience, for example, to connect to your Chinese ancestry, or for those with connections to Japan you could learn to make traditional Japanese ramen noodles.


Not yet a customer? Take the first step of your heritage trip by exploring 23andMe, and visit Airbnb to find your next adventure.


About ICT Genealogist

Originally from Gulfport, Mississippi. Live in Wichita, Kansas now. I suffer Bipolar I, ultra-ultra rapid cycling, mixed episodes. Blog on a variety of topics - genealogy, DNA, mental health, among others. Let's
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