While the Humblewood Kickstarter – https://www.kickstarter.com/projects/hitpointpress/humblewood-campaign-setting-for-5e-dnd campaign had somewhat modest goals ($20,000 goal). Its backers, including my $10 pledge, went with the “Go Big or Go Home” approach. It hit just over $1 million in pledges from over 14,600 backers
14,604 backers pledged $1,001,085 to help bring this project to life.
The above link has a preorder mailing list – https://thedeckofmany.com/pages/humblewood-preorders if you missed out. You can also check out a free PDF copy of the Playtest version of the system at https://thedeckofmany.com/products/humblewood-playtest. I downloaded it (92.5 MB zipped file; roughly 183+ MB unzipped) and it gives a good feel for what you can expect for the final product.
I wanted to support it at a higher level, but my crowdfunding budget is pretty limited. For the $10 I pledged, I get a PDF of the book plus 14 digital Stretch Goals! Pretty impressive for such a small investment.
There were two areas where I thought the campaign could have done better. First, there was no $1 pledge level. If you are going to do a crowdfunding campaign, it’s best to always offer a $1 pledge level even if the backer gets nothing. It’s amazing at how many people will pledge $1 – 5 who get no reward. Also, it’s up to you, but allowing those who pledge at the $1 level the ability to upgrade their pledge during the pledge manager or pre-order phase is a smart move. Maybe the person didn’t have the extra money to pledge more during the campaign, but they get paid later.
From the various campaigns I have followed, offering this option is a no-brainer although many campaigns make the mistake of going the other way where if you pledge $1, you won’t be able to upgrade during the pledge manager or pre-order phase. I have seen many campaigns that allow $1 pledges to upgrade later rake in substantial extra money from add-ons or people who upgraded during this phase.
Here’s the Kicktraq results: http://www.kicktraq.com/projects/hitpointpress/humblewood-campaign-setting-for-5e-dnd/It reached 5005% of its campaign goal. Average Pledge Per Backer: $69
Backer by pledge amount (note the pledged amount may be higher than the minimum if backers wanted other things as add-ons):
$10 – 4,291 backers
$20 – 507 backers
$30 – 2,560 backers (first $30 level) + 351 backers (second $30 level)
$50 – 4,125 backers
$100 – 1,766 backers
$300 – 1,766 backers