I have mentioned Jamey Stegmaier several times recently as he’s very knowledgeable about Kickstarter campaigns geared towards Table Top Games (TTG). His advice works for other types of crowdfunding campaigns as well as non-Kickstarter campaigns. His advice also works well for those who run businesses. This YouTube video: Calculating the Perfect Funding Goal (Crowdfunding Lessons): https://www.youtube.com/watch?v=QTXyFMlR1qA (about 3:31 minutes long) is a great example of his work. This is based on his post: https://stonemaiergames.com/kickstarter-lesson-7-the-funding-goal/
He has 497 videos on YouTube – https://www.youtube.com/user/Cutebuns09 with this group covering Kickstarter – https://www.youtube.com/user/Cutebuns09/search?query=Kickstarter. Here’s a playlist of thirty-four (34) crowdfunding videos: https://www.youtube.com/watch?v=_SR4S3eWf0I&list=PL8FIBt9V_Bnv1m3Hlesorj7O4gQ_-eY1O.
You can find his free list of over 260 tips for Kickstarter TTG campaigns at https://stonemaiergames.com/kickstarter/full-list-chronological/. I ordered his book on Amazon – A Crowdfunder’s Strategy Guide: Build a Better Business by Building Community: https://www.amazon.com/gp/product/1626564086 (not an affiliate link). I found it worth the money.