I came across this in an e-mail yesterday. Why Nonprofit Management Should Think Twice Before Posting on Social Media: https://givewp.com/nonprofit-management-should-think-twice-before-posting-social-media/.
I would expand this to other groups beside nonprofits: for-profit businesses, authors, bloggers, vloggers, crowdfunding creators, etc. I would also expand it beyond donors. For example, an author who isn’t writing political books, but really loves or dislikes Politician X or the Zombie Party should avoid adding real-life politicians and political parties in their books. That includes using thinly veiled references to a politician or political party. You wind up alienating more potential readers than you will gain.
A couple of points made in the Give link above are relevant. I have seen people in other sectors – government, for-profit, authors, bloggers, and other areas who have been burned by these points.
No matter where you work, your social media interactions have the ability to affect your job stability. Nonprofit management is one career that is especially prone to experiencing upsets resulting from online interactions.
Nothing you say online can ever be deleted, not really anyway. Even if it could be, what you say there will still have an impact. Berger’s comments were deleted, but the damage was done. The organization went under attack and her leadership skills were immediately questioned. If she had said nothing at all, everyone would have been much better off.
When it comes to posting something online, be it in a blog post, a Tweet, Facebook post or comment, YouTube video, or elsewhere, don’t be surprised if somebody shares it or takes a screenshot in the time between you sharing it and the few seconds later when you realized it was something you shouldn’t have shared.
In Jamey Stegmaier‘s book, A Crowdfunder’s Strategy Guide: Build a Better Business by Building Community (not an affiliate link), Jamey makes an excellent point about not burning bridges. The bridge you burn today may be the bridge you will need tomorrow, next week, or several years down the road.