I generally don’t go into pricing when it comes to crowdfunding campaigns as many tend to be within a reasonable price range for what you get. However, then I run across a campaign like this one on Kickstarter: https://www.kickstarter.com/projects/adventureaweek/rise-of-the-drow-collectors-edition-for-dandd-5e-a. It has reached its goal: information from yesterday afternoon: 595 backers; $55,581 pledged of $28,000 goal. I understand they are a small gaming company, but overpricing your products in such a competitive market tends to keep your company from attracting the bigger gaming audience you need to stay competitive.
I realize it’s a huge book, at 600 pages in length. The PDF for either edition has a $59.00 pledge requirement. If you want the one version of the book available as part of the campaign, that’s $99.00. They mention a DriveThru RPG option for the Pathfinder print copy. No word on how expensive it will be, but I doubt it will be cheap. Way too expensive for what you get in my opinion. In checking out their earlier Kickstarter campaigns https://www.kickstarter.com/profile/adventureaweek/created, some were reasonably priced, but most were overpriced although not nearly as overpriced as the current campaign.
Will be interesting to see how the pricing runs on DTRPG although I am guessing it will be on the high side for PDFs or print copies, based on their prices for other PDFs and print copies on DTRPG.