12 Reasons Why Self-Publishing Kicks Butt Over Traditional Publishing: http://authoritypublishing.com/book-publishing/12-reasons-why-self-publishing-kicks-butt-over-traditional-publishing/. I am only going to include the twelve (12) reasons with my thoughts; you can read their thoughts in the above link. In many cases, my reasons will match the reasons mentioned in the link.
1. Make More Moola
In addition to making more per book as noted, you can also set the price of your books and ebooks. With companies like Amazon, Barnes and Noble, Kobo, etc., there is usually a minimum price for a print edition set by the Print on Demand (POD) publisher. I don’t recommend going with only one publisher although Amazon offers a decent incentive to do so for their ebooks. With iTunes, Google Play, and other options out there, you are restricting your market by only going with one publisher. Check how often you can put your books and ebooks on sale. Amazon price matches so if you make an ebook permafree and provide a link to Amazon, they will price match.
2. Buy Your Books at a Better Price
I knew traditional publishers would sell you books at a discount, but didn’t realize how badly they discounted your copies. For self-published, you get them at cost.
3. Book Advances are Like Unicorns
This is the big lure that encourages a lot of authors to traditional publishers. However at $1.25/book, it will take a long time before any advance you receive is paid off. If you get an advance, it tends to be small for those starting out. I have seen estimates in the $5,000 – 15,000 or 25,000 range for a new writer with most new writers falling at the low end of the range, but I have seen some authors say it can be zero to $1,000 or less.
4. Maintain Control
A huge one for self-published. You lose so much control over your work, possibly even losing being able to use your name or penname as long as the traditional publisher’s contract is in force. Saw an author that had to use a different name and couldn’t use the series they created for books that weren’t published by publisher that held their contract. Traditional publishers control your title, your text, your cover, etc. Several popular authors had to shorten their books or change the story’s direction because the traditional publisher didn’t like the way it was going.
5. Faster Time to Market
You decide when your book goes to market, often within a few weeks. With a traditional publisher, they dictate when it goes to market.
Most traditional publishers take a year or more to bring a book to market. With self-publishing, you can have your book finished and ready to roll within a matter of weeks. If it’s a series (trilogy, tetralogy, etc.), then they may only release subsequent books once a year. Likewise, for some genres like romance, they expect you to be putting out new books a lot faster than you may want to produce them.
6. Bookstore Placement Matters Less
This used to be the biggest lure traditional publishers had. Back when you had Waldenbooks, Borders, B. Dalton, etc., it was a big deal. Now, those chains are gone and most of the few remaining big chains aren’t doing as well, it’s nowhere near the advantage it used to be. Plus, ebooks are the rage now and you can usually get those on any book website you want.
7. Sell Your Own Ebook
The key here is not to get locked into one publisher, usually Amazon with the enticement of exclusiveness that Amazon can offer. A friend makes around half his money from Nook and other sales since he hasn’t gone exclusive with Amazon.
8. You’re the Marketing Agent Anyway
One of the worst mistakes new writers make in my opinion is to assume the traditional publisher is going to do most of the marketing for you. A traditional publisher is going to expect you to do most, possibly all, of the marketing yourself.
9. Reprint Whatever You Want
You set the rules; want to tweet excerpts from your book 24/7, go for it. Want to include excerpts on your blog, Facebook, etc?
Want to do this under a traditional publishing agreement? You’ve got to get permission to reprint your own work—and there’s a good chance they will not allow you to do so.
10. Save Years of Work and Headaches
A dirty little secret is it can take years or even decades to get picked up by a traditional publisher and many never do. Get enough rejections from a traditional publisher and your future submissions go into a pile of auto-rejects. The odds of getting picked up are very low and expect to have at least three (3) books under your belt (i.e., ready to publish) before you even submit your first manuscript. I agree on the last part of this statement:
If your book does well, you can eventually sell it to a traditional publisher—though you may find that you won’t want to.
11. Consumers Don’t Care Who Published Your Book
Most customers don’t even know the names of the major traditional publishers. My friend created a publisher company and logo for his books.
12. The Self-Publishing Stigma Has Left the Building
In addition to the points made in article, these days traditional publishers are cutting so many corners to save money, you would think their books were self-published. A popular alternate history writer who does the traditional publisher route has so many typos and other errors, you would think he was self-published.