Like it or not, Crowdfunding is a good way to go for individuals, businesses, and non-profits. There are limits, but some don’t get that aspect. I have seen campaigns with small goals, $300 – 500, fail and seen campaigns with large goals succeed way beyond the creators wildest dreams.
There are so many different outlets: Kickstarter, Indiegogo, GoFundMe, Patreon, Ko-fi, and a lot more.
Each has its advantages and disadvantages. Some go with different outlets and others stay with one crowdfunding source. Personally, I like the ones that allow me to choose All or nothing as well as the option to not go all or nothing. Some also allow you to keep your campaign going or have the option to keep a link to where you can get items. That’s actually a win-win for the campaign and for the Crowdfunding platform. I am not sure some platforms see the benefits although most have this option in some form or other. It’s also a case of many creators not seeing the value in going this route. I ran across one campaign recently that met several stretch goals, but missed one. In their last campaign before the recent one, the late backer option generated enough extra funding they decided to honor the missed stretch goal. In their campaign that ended, they did the late backer and were close enough to meeting the stretch goal, they took a chance by adding the stretch goal before they had reached it.