Updated January 30, 2019: I decided to pledge this campaign; it’s only a small pledge, but every little bit helps.
I received an e-mail earlier today from Carissa Andrews, an author who I have followed for a while. She started a Kickstarter campaign, https://www.kickstarter.com/projects/carissaandrews/awakening-post-apocalyptic-supernatural-angel-thri. She is trying to raise $2,300 for editing and book cover design for her next book. At the time of the e-mail, she was 20% funded. The campaign is now at $533 of its $2,300 goal. I signed up for her e-mail list almost a year ago, January 15, 2018.
I will point out some strengths of her campaign and things that may need to be considered by others if they want to do a crowdfunding campaign.
One of her first strengths is having a video as crowdfunding campaigns with videos are over 3x more likely to be funded than those without videos. It doesn’t mean a campaign with videos will get funded or that a campaign without a video won’t get funded. Another strength is the pie chart showing how the funds will be spent since not all campaigns include a good indication of how the money will be spent. Another strength is a good timeline as some campaigns either don’t do a timeline or only include delivery date. She also shows a bit about the book cover designer and the editor with links where you can learn more about them. Carissa did some good graphics in her campaign and that’s a big plus in my book. She has done a good job of getting the word out.
She has a Facebook page, https://www.facebook.com/pendomus and https://www.facebook.com/carissa.lee.andrews. She also has a YouTube channel: https://www.youtube.com/user/Kaleesto. Carissa’s Instagram account: https://www.instagram.com/carissa_andrews_mn/. Her Twitter account: https://twitter.com/CarissaAndrews. Carissa‘s website: https://www.carissaandrews.com. Here is Carissa’s Amazon profile page: https://www.amazon.com/Carissa-Andrews/e/B00FOPYLAG/ref=sr_tc_2_0?qid=1547441101&sr=8-2-ent (not an affiliate link)
A pledge of $5.00 gets you a copy of the ebook. You can also get a print copy of the book and other rewards at the $25 or higher pledge level. At $100, you get a bunch of stuff, plus you get a character named after you.
I initially missed the e-mail where Carissa announced the Kickstarter kick-off party that was sent the day before the party. I found it a few minutes ago.
One thing I don’t see is a category in the pie chart for unexpected expenses. It’s missing from many campaigns, but it’s good to have a plan for contingency funds, even if it’s only 5 – 10% of the total.
Another thing that may have been missing was something that only a few campaigns have done. I don’t know the rules, but one campaign did a pre-launch Kickstarter page where they announced the campaign before it started. I think it was https://www.kickstarter.com/projects/chimerascomics/cellar-door-a-scifi-and-horror-graphic-novel-antho/ if memory serves. I found this article about a pre-launch page: https://entrepreneur.indiegogo.com/education/article/how-to-build-pre-launch-page/.