Sounds like an easy question right? However, if you are doing nothing or very little to make your blog stand out, you may want to re-think it. Somewhere there’s a good estimate of how many blogs are out there. From one source, it’s estimated that are over 75 million WordPress blogs, not counting other blog platforms which could easily put the number of blogs you are competing against at 350+ million blogs. Even a niche blog could be competing against a lot of other blogs in the same niche.
For example, I do something that I haven’t seen any other genealogical blogger do – I haven’t seen any that do it, but that doesn’t mean there isn’t one or more genealogical bloggers that I could have missed. Every month, I Sticky the current DNA monthly sale prices – Current December 2018 DNA Sales and try to update it daily or at least every other day. Although sometimes WordPress eats several of my updates even though it claims the updates posted. It does this on a regular enough basis to make me wonder how often they feed WordPress. While most genealogical bloggers post DNA sales, they tend to post the larger sales or a flash sale and not monitor on a regular basis. It takes a lot of work for me to check every DNA company that is in the post, but I see it as something that’s needed. I * the DNA items that tend to change prices almost daily and ** those that change once or twice a week; most of the time it’s Amazon-related since Amazon loves to change a handful of DNA kit prices one or more times a day.
I do a weekly gaming sale post – Gaming Sunday December 30, 2018 that I also try and update daily or every other day since a couple of the gaming sites have sales that only last a day or two. Other bloggers mention sales when they see them and I miss a few that I don’t know about.
I also do a fair amount of talking about crowdfunding. I would say it’s the wave of the future, but it is really the wave of now. When Patreon, Indiegogo, Kickstarter, GoFundMe, Ko-fi, YouTube, Instagram, Twitter, Facebook, and other social media sites have various ways to generate income, it’s worth checking out. In some cases, the income may not be a lot, but with YouTube, if your channel is popular enough, you can generate some decent ad revenue. With blogs, you can monetize your blog – always check with your blog platform as some platforms require you to upgrade to a paid or business account to take advantage of some ways to monetize your blog.
Some may get miffed at my harping on learning copyright and Federal Trade Commission (FTC) rules on affiliate links, but I talk about both to hopefully help you avoid getting hit with a copyright infringement lawsuit or large FTC fine for violating the guidelines on using affiliate links. I know over half dozen major genealogy bloggers who think they are in FTC compliance, based on making statements on their blog that they are in compliance, but had they bothered to read the FTC guidelines, they would understand exactly why they are not in compliance. A good example is a major genealogy blogger who makes a claim that she makes a small amount off each affiliate link. While 5 – 10% may sound small to most people, she is probably making $1,000+/month off her affiliate links. According to the FTC, that’s something you should make clearer since it’s a big difference than say making $50 – 100/month from affiliate links. Adding #ad or affiliate link next to an affiliate link may be the difference between the FTC hitting you with a fine. Having a Disclosure page isn’t going to do much to stop you from being fined if you ignore FTC guidelines. To those who think they are in compliance, have you even read the FTC guidelines?
There are many who won’t read my blog or many other blogs for one simple reason: it has .wordpress, .blogspot, .whatever in its title. I don’t have the extra money to remove the .wordpress from my blog title, but I plan on doing it as soon as I can. I don’t take your blog title into account when I read your blog, except when the title draws me in because you chose something unusual, cute, funny, or enticing. Here are some examples:
- https://booknormblog.com/ (apparently didn’t get the memo from Bookdragonism)
- https://bookbeachbunny.com/ (hopefully safe from all the zombies and dragons themed blogs I follow)
- https://dragonwaffles.wordpress.com/ (not to be confused with the next entry)
- https://theelveschoice.com/ (can’t have dragons and zombies running around without some Elves)
Just a few of the more unusual named blogs I follow that I chose to follow based on either the blog’s name or a brief blurb of the blog.