The Kickstarter Campaign that Gave Up Too Easily

I saw a note that a Kickstarter,, campaign that had been successfully funded was giving refunds.

HK$ 56,060 pledged of HK$ 15,673 goal

That’s a sizeable overfunding they achieved.

From reports, they sent an e-mail to backers with the following:

First of all, thank you so much for your great support. Because of problems with our supplier we cannot fulfill your promised rewards.

The campaign ended November 29, 2018 and now they are saying their supplier couldn’t fulfill their end of the bargain. I don’t know if they tried alternative suppliers, but there are enough dice suppliers out there that any number of them should have been able to meet their needs. More so since they received over 3.5 times the money they were trying to raise. Most likely 1 -5% of the 56,060 HKD in pledges failed, but that’s still a lot of extra cash they could have used to come up with an alternative supplier. It would be different if they had barely met the pledged amount or had enough failed pledges to make the campaign not viable.

If they decide to try again with a different supplier in the near future, they may find it much harder to get backers willing to trust them. Out of 6 campaigns they started, only 2 appear to have been funded. Not a great track record although a couple may have been cancelled before the campaign ended.

Rule Number 1, or at least very high on the list if it’s not Rule Number 1, for any crowdfunding campaign should be have a Plan B, Plan C, Plan D, and possibly Plans E through Z as back-ups. You never know when a supplier won’t be able to meet your needs. If nothing else, it’s a good way to compare alternatives: different pricing points, different shipping options, etc. Even if you don’t need or use the alternatives, you have them as a back-up in case you need them.

I hope they can come up with a new supplier, but they will have a big hurdle to overcome in getting people to back their next campaign.


About Wichita Genealogist

Originally from Gulfport, Mississippi. Live in Wichita, Kansas now. I suffer Bipolar I, ultra-ultra rapid cycling, mixed episodes. Blog on a variety of topics - genealogy, DNA, mental health, among others. Let's
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1 Response to The Kickstarter Campaign that Gave Up Too Easily

  1. Pingback: Successful Dice Kickstarter Campaign | Ups and Downs of Family History V2.0

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