This Kickstarter campaign – https://www.kickstarter.com/projects/1782571526/draculagate ended November 4, 2018, but I thought it was an interesting one. It shows what can be done in terms of fundraising using crowdfunding sites like Kickstarter, GoFundMe, Indiegogo, Patreon, etc. It raised $44,772 out of $40,000 goal with 1,412 backers. While some of the backers and funding will filter out for various reasons, usually somewhere in the 1 – 5% range, the remaining amount should leave enough to still meet the goal.
A brief blurb from the campaign:
DRACULAGATE is an all new 130-page graphic novel about a bumbling team of U.S. diplomats opening up international relations with Transylvania, sovereign nation of monsters and undead. It’s like HBO’s VEEP, but with skeletons and ghosts and stuff.
Shipping will be handled by Make That Thing!, crowdfunding and fulfillment experts. They have a warehouse, pallet jacks, tape guns, and plenty of holy water and garlic on hand. They have this under control.
I am working on another blog post that shows a large number of crowdfunding campaigns that generated a lot more support than I thought they would. I misplaced the link I was going to use and am having trouble finding it. The closest I came so far is Wikipedia: https://en.wikipedia.org/wiki/List_of_highest_funded_crowdfunding_projects. I found two articles on the Top 10 – Top 10 Crowdfunding Platforms of 2018 According to Inc.com and Top 20 – The Rest of the Top 20 Crowdfunding Sites crowdfunding sites. The articles focused on the largest crowdfunding sites for 2018. The article I am looking for was a large list that was similar to this one, https://crowdfundingblog.com/most-successful-crowdfunding-projects/. However, it went more in depth with the more unusual items that were funded and it included campaigns that weren’t listed in the above link.
It’s interesting exactly what can get funded and how much funding a campaign can generate. Having one or more decent videos (decent as in quality of the video recording) tends to be a huge plus. From one article I skimmed, not having a video meant your campaign had over 3x the failure rate of campaigns with videos. If you check out some of the recent items funded or being funded on Kickstarter, here’s one example: https://www.kickstarter.com/projects/alleycatgames/welcome-to-dino-world-a-dinosaur-themed-roll-and-w with 70 hours to go, it’s 522% funded. A Dino theme park roll and write is not something I suspected would generate so much interest.
In addition to the 1 – 5% rate of bounced pledges, some other things to take into account are fees charged by the crowdfunding site, fees charges by whatever payment option is used (credit/debit card, PayPal, Stripe, etc.). Check with whatever site you plan on doing crowdsourcing to determine what the fees are as you will need to factor those into how much you need to raise and allow for the maximum pledge failure rate (usually 5% with the major sites) since you assume it’s only going to be 1-2% and it turns out to be 4-5%, your campaign may fail or you may not be able to achieve everything you wanted to achieve. I received a note from one campaign where they hoped to do a major stretch goal, but the failed pledges brought them up a bit short so they decided to hold off the stretch goal.
One trick is to start the campaign early. I don’t know the details, but I received an e-mail from one campaign where the ‘Official Start Date” was two days later, but they did some kind of pre-launch which helped them get fully funded before the campaign officially started.