I ran across this Kickstarter campaign (about 46ish hours to go still) – https://www.kickstarter.com/projects/gtgames/spirit-island-jagged-earth. It was funded in 14 minutes! That’s not the norm by any stretch of the imagination, especially for a campaign with a goal of $49,000. It’s already over $711,000 in pledges with 7,175 backers as of when I checked. It’s gained over $9,000 in additional funding in the last 4 hours with 95 more backers. This is a game that isn’t scheduled for release until May 2020.
However, it does show what can be achieved with crowdsourcing. It’s also why I spend a lot of time mentioning crowdsourcing sites, like the twenty (20) I listed in Top 10 Crowdfunding Platforms of 2018 According to Inc.com and The Rest of the Top 20 Crowdfunding Sites. There are plenty of articles on how to improve your odds on having a successful crowdsourcing campaign.
It has a couple of things going for it. The company has created thirteen (13) Kickstarter campaigns and only one of them was cancelled due to not meeting its funding goal. It has also backed 28 campaigns that were created by others. In general, having a track record of funded campaigns tends to generate better odds of getting funded in future campaigns.
Next, it has a video that well-done and fairly short (1:31 minutes in length). In one article I read, campaigns with videos were funded about 3x as often as those without videos. It’s not a guarantee, but anything that gives you an edge is worth considering when you are trying to raise money for a campaign. There’s a longer video (8:30 minutes) a bit down the page on how to play the game and a short video (0:48 minute) just past the second one. There’s a fourth video (4:52 minutes) a ways down followed shortly thereafter by a fifth video (10:31 minutes) . The videos are also available on YouTube which is another way to attract backers. I didn’t check Facebook, but many campaigns highlight them on social media. The more places you get the word out on your campaign, the easier it will be to attract backers who may not be aware of your campaign. This is true regardless of which crowdsourcing platform you use.
Another plus is free shipping to U. S. residents and reduced shipping costs to several other countries. It is not a standard yet as many U. S. campaigns charge shipping to U. S. addresses, but some companies factor in the shipping cost as part of the campaign so that you don’t have to worry about shipping costs. If you are going to offer physical products that require shipping, free shipping to residents of your country is a plus.
If you get chosen by Kickstarter as a Projects We Love campaign, it helps as they tend to show up easier in some searchers. You can view them at https://www.kickstarter.com/discover/recommended?ref=discovery_overlay, sort by whatever filters you want.
They offer several reward levels, but nothing in the lower levels (less than $50) which doesn’t appear to hurt it. Ideally, it’s good to offer lower level rewards even if it’s only PDF versions of your product or something that doesn’t require a lot of money to offer.
It’s worth checking out this campaign as well as several others that were funded in short periods of time. Several of the ones I found were funded in under a day with a handful funded in less than an hour. I found this one after I started this post, https://www.kickstarter.com/projects/545820095/savage-worlds-adventure-edition, and it was funded in under five (5) minutes. It’s goal was $15,000 and raised $524,170 from 5,289 backers.
Use your favorite, or least favorite, search engine to look for how to improve crowdsourcing (or crowdfunding) for a lot of suggestions. Go with ones that make sense for your campaign.