MyHeritageDNA Regular Price May Have Dropped to $69

Update: MyHeritageDNA did not drop their price permanently to $69. It was an unannounced sale or SNAFU on the ordering page.

I haven’t seen official word from MyHeritage, but when I go to, it shows

Amaze yourself
Uncover your ethnic origins and find new relatives with our simple DNA test.
Only $69‎

It still shows $75 on Amazon if you go to Amazon, and with Amazon’s free shipping, it’s actually cheaper to order it through Amazon as long as they maintain the $75 price.

This is the second company that appears to have quietly dropped their price. The other company, Living DNA, used to show a regular price of $159 and a sale price of $79 or $99, but a few weeks ago, dropped the $159 regular price and only shows $99 + Delivery:

+ Delivery

I did an update on Living DNA as they made an announcement on their blog today that may be a bit of a game changer. You can find my blog post on the announcement at LivingDNA Partnering with FindMyPast.

This entry was posted in Amazon, LivingDNA, MyHeritage, MyHeritage DNA. Bookmark the permalink.

One Response to MyHeritageDNA Regular Price May Have Dropped to $69

  1. Pingback: LivingDNA Partnering with FindMyPast | Ups and Downs of Family History V2.0

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