When I logged into MyHeritageDNA a few minutes ago, it was showing a $59 4-Day Flash Sale that ends July 18, 2018. It wasn’t showing earlier today when I checked MyHeritageDNA, as the price was $79 and no mention of a Flash Sale. I updated the Current July 2018 DNA Sales post. Amazon is still showing sale price of $75 when I checked shortly after noticing the Flash Sale.
Amazon may price match the kit once they become aware of the sale price on MyHeritage.